We started Riafy in 2012 coz we loved RIA; an algorithm that could learn what you wanted and subsequently get it for you. Most people felt RIA was magical; it was 'worthless' for this very reason. They just refused to believe in it.
We wanted people to believe us. For that we had to get our numbers right; coz numbers drive belief. So we started making recipe apps on Google Play. But the competition was fierce. We had to come up with something compelling to get foodies to install our app. So we brought RIA to cooking. With RIA we would give people recipes to food they love to eat.
A simple use case.